Xiaomi postpones Indian EV debut, focuses on refreshing tablets and wearables lineup for potential relaunch.

Xiaomi's introduction of its SU7 electric vehicle in China this year won't extend to India soon, as confirmed by company executives. Anuj Sharma, Xiaomi India's Chief Marketing Officer, expressed uncertainty about plans beyond China. Instead, Xiaomi intends to refurbish its tablet and wearables range in India, potentially releasing models tailored for the market before the festive season. Sharma noted India's low broadband penetration, signaling a focus on LTE models over Wi-Fi-only devices for broader adoption. The company aims to develop wearables catering to India-specific needs, including true wireless headsets with variable noise cancellation levels. While the latest Watch S3 and Watch2 might not arrive in India, Xiaomi plans to introduce wearables priced slightly above ₹3,000, emphasizing affordability and ongoing R&D efforts.

Moreover, Xiaomi considers bringing the pricier Xiaomi 14 Ultra, priced at €1,499, to India, subject to business partnerships and feasibility studies. Collaboration with banking and finance partners is underway to offer interest-free payment plans, aiming to make the Xiaomi 14 accessible to Indian consumers. By launching the Xiaomi 14, the company aims to penetrate the super-premium smartphone segment dominated by Apple and Samsung, leveraging its exclusive partnership with Leica for camera technology integration.

Sharma acknowledged the multi-year endeavor of establishing Xiaomi in the super-premium segment, with Redmi catering to the mass market. Xiaomi and Leica plan to incorporate Leica's camera features into more affordable smartphones, excluding those below €500, targeting India's significant market segment with phones priced below ₹30,000.

Leica, which commenced smartphone camera technology collaboration with Xiaomi in 2022, views India as a vital market. The German company, formerly associated with Huawei until 2021, seeks to introduce jointly developed products in India, recognizing the nation's significance for its camera and smartphone camera businesses. Furthermore, there's contemplation regarding establishing an R&D facility in India in collaboration with Indian universities, emphasizing potential future cooperation and deep engagement.

Overall, Xiaomi's strategic focus on revitalizing its product portfolio in India, coupled with Leica's interest in expanding its presence and collaboration in the Indian market, reflects the evolving landscape of technology partnerships and market strategies in the region.